Privacy policy

AURAE Privacy Policy

Last updated: July 2026

AURAE ("we", "our", "us") operates auraelife.com. We are committed to protecting your personal information and your right to privacy. This policy explains what information we collect, how we use it, and your rights regarding your data.

Information We Collect When you visit or make a purchase from AURAE, we may collect:

  • Contact information: name, email address, phone number, delivery address
  • Payment information: processed securely via Razorpay — we do NOT store your card details
  • Order information: products purchased, order history, transaction details
  • Device/usage data: IP address, browser type, pages visited, time spent on site (via cookies)
  • Communications: messages you send us via email, contact form, or WhatsApp

How We Use Your Information We use your information to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to your customer support queries
  • Send promotional emails or offers (you can unsubscribe anytime)
  • Improve our website and shopping experience
  • Prevent fraud and ensure secure transactions
  • Comply with legal obligations under Indian law

Who We Share Your Information With We do NOT sell your personal data. We may share information with:

  • Shipping partners (e.g., Delhivery, Blue Dart, Shiprocket) — only to fulfill delivery
  • Payment processors (Razorpay) — for secure payment processing
  • Shopify — our e-commerce platform provider
  • Legal authorities — if required by law or court order in India

Cookies Our website uses cookies to improve your browsing experience and show relevant content. You can disable cookies in your browser settings, though this may affect site functionality.

Data Security We implement industry-standard security measures to protect your data. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account credentials safe.

Data Retention We retain your personal information for as long as necessary to:

  • Maintain your account and order history
  • Comply with legal obligations under Indian law (typically 7 years for financial records)
  • Resolve disputes and enforce our agreements

Your Rights You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal obligations)
  • Opt out of marketing communications at any time
  • Withdraw consent for data processing

To exercise any of these rights, contact us at support@auraelife.com.

Third-Party Links Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any personal information.

Children's Privacy Our services are not directed to children under 18. We do not knowingly collect personal information from minors.

Changes to This Policy We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a new "Last updated" date.

Governing Law This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000 and applicable rules thereunder.

Contact Us For any privacy-related questions or requests: Email: support@auraelife.com Response time: Within 48 hours on working days