Privacy policy

AURAE — Privacy Policy

Effective date: October 2026

This Policy sets out the manner in which AURAE collects, uses, discloses and retains personal information furnished by or collected from persons accessing auraelife.com, and the rights available to such persons in respect of that information.

1. Scope

1.1. “AURAE”, “the Company”, “we” or “us” means the proprietorship operating the online retail store at auraelife.com, having its place of business at Ahmedabad, Gujarat, India.

1.2. “Personal Information” means information relating to an identified or identifiable natural person.

1.3. This Policy applies to the Website and to all orders placed thereon. It does not extend to any third-party website to which the Website may link.

2. Information Collected

2.1. Information furnished by the Customer:

(a) name, electronic mail address, contact number and delivery address;
(b) order particulars, including products purchased and transaction references; and
(c) the contents of any communication addressed to the Company, together with any photograph or video submitted in support of a claim.

2.2. Information collected automatically:

(a) internet protocol address, approximate location derived therefrom, browser type and device particulars; and
(b) pages visited, time spent, referring page and interactions with the Website, collected by means of cookies and similar technologies.

2.3. Payment card and banking particulars are collected and processed directly by the payment gateway. The Company does not receive or store such particulars.

3. Purposes of Processing

3.1. Personal Information is processed for the following purposes:

(a) acceptance, processing and fulfilment of orders;
(b) despatch of order confirmations, dispatch intimations and tracking particulars;
(c) assessment and disposal of claims under the Returns, Replacement & Exchange Policy;
(d) response to queries and grievances;
(e) prevention and detection of fraud, including the identification of patterns of repeated or fraudulent claims;
(f) measurement and improvement of the Website and the purchasing experience;
(g) advertising and remarketing, subject to Clause 6; and
(h) compliance with obligations imposed by applicable law.

4. Basis of Processing and Consent

4.1. Information furnished in the course of placing an order is processed for the performance of the resulting contract.

4.2. Processing for the purposes of advertising and remarketing is undertaken on the basis of consent, which may be withdrawn at any time in the manner set out in Clause 9.

4.3. Where processing is necessary for compliance with a legal obligation, the Company shall process the information to the extent so required.

5. Disclosure to Third Parties

5.1. The Company does not sell Personal Information.

5.2. Personal Information is disclosed only to the following categories of recipient, and only to the extent necessary:

(a) the Company's fulfilment partner and the courier agencies engaged by it, for the purpose of dispatch and delivery;
(b) the payment gateway, for the purpose of processing payment and any reversal thereof;
(c) the e-commerce platform on which the Website is hosted, and such analytics and advertising providers as are described in Clause 6;
(d) professional advisers, where required; and
(e) any court, authority or agency, where disclosure is required by law or by order of a competent authority.

5.3. Recipients under Clause 5.2 are permitted to process Personal Information solely for the purpose for which it is disclosed.

6. Cookies, Analytics and Advertising Technologies

6.1. The Website employs cookies and similar technologies, including pixels and software development kits deployed by advertising platforms, in order to measure Website performance and to serve advertising to persons who have visited the Website.

6.2. Such technologies may record pages viewed, products viewed, items added to the cart and purchases completed, and may transmit that information, together with online identifiers, to the advertising platform concerned for the purposes of measurement, attribution and the serving of advertisements.

6.3. Information so transmitted is processed by the platform concerned in accordance with its own privacy policy, over which the Company exercises no control.

6.4. Cookies may be disabled or deleted through the settings of the Customer's browser, and advertising preferences may be adjusted through the settings of the platform concerned. Disabling cookies may impair the functioning of parts of the Website.

7. Security

7.1. The Company maintains reasonable security safeguards appropriate to the nature of the Personal Information held, including transmission of the Website over a secured connection and restriction of access on a need-to-know basis.

7.2. No method of transmission over the internet, and no method of electronic storage, is wholly secure. The Company does not warrant absolute security.

7.3. The Customer shall be responsible for maintaining the confidentiality of any account credentials and for all activity undertaken thereunder.

8. Retention

8.1. Personal Information is retained for such period as is necessary:

(a) to maintain order and transaction records;
(b) to comply with obligations under applicable law, financial records being ordinarily retained for seven (7) years; and
(c) to establish, exercise or defend a legal claim.

8.2. Unboxing video documentation and photographs submitted in support of a claim are retained for a period of ninety (90) days from disposal of the claim and are thereafter deleted, save where retention is required for the purposes of a dispute.

8.3. Upon expiry of the applicable period, Personal Information is deleted or irreversibly anonymised.

9. Rights of the Customer

9.1. The Customer is entitled:

(a) to obtain confirmation of the Personal Information held and access thereto;
(b) to require the correction of inaccurate or incomplete information;
(c) to require the erasure of information, subject to Clause 8;
(d) to withdraw consent to processing for the purposes of advertising and marketing; and
(e) to withdraw from marketing communications, by means of the unsubscribe facility contained therein or by written intimation to the Company.

9.2. A request under Clause 9.1 shall be addressed to support.aurae@gmail.com and shall be acted upon within a reasonable period, and in any event within such period as applicable law may prescribe. The Company may require verification of identity before giving effect to a request.

10. Children

10.1. The Website is not directed to persons below the age of eighteen (18) years, and the Company does not knowingly collect Personal Information from such persons.

10.2. Where the Company becomes aware that such information has been collected, it shall be deleted.

11. Transfer Outside India

11.1. Certain service providers engaged by the Company, including the e-commerce platform and the advertising and analytics providers described in Clause 6, may process Personal Information on infrastructure situated outside India.

11.2. Any such transfer is effected only to the extent necessary and subject to the contractual arrangements subsisting between the Company and the provider concerned.

12. Amendment

12.1. This Policy may be amended from time to time. Any amendment shall be published on this page together with a revised effective date, and shall take effect upon such publication.

13. Governing Law

13.1. This Policy shall be governed by the laws of India, including the Information Technology Act, 2000 and the rules framed thereunder, and such other law relating to the protection of personal data as may be in force.

13.2. The courts at Ahmedabad, Gujarat shall have exclusive jurisdiction in respect of any dispute arising hereunder.

14. Grievances and Contact

14.1. Any query, request or grievance in relation to Personal Information shall be addressed to support.aurae@gmail.com.

14.2. The Company endeavours to acknowledge every such communication within twenty-four (24) hours and to dispose of every grievance within such period as applicable law may prescribe.